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Message from our Founder

"W.O.W Ice is more than a frozen treat company—it's an extension of my sister's legacy. On June 12, 2016, the world lost a great leader and student-athlete, Akyra Murray. When everyone else moved on with their lives, I couldn’t. Akyra was more than a student-athlete to me—she was my little sister, my best friend, and the only person who believed in me when no one else did. When I found out she’d been killed in the Pulse Nightclub shooting, I was devastated. We were supposed to be celebrating her high school graduation, and her basketball scholarship to Mercyhurst University. Instead, my family and I were forced to mourn her.

I refuse to let her memory die, and I will celebrate her legacy for as long as I live. And that’s where W.O.W Ice comes in: Akyra's soul lives on in every aspect of company, from its bright and cheerful branding, to the joy our customers get from our frozen treats. Believe it or not, the idea for W.O.W Ice came from a dream, the concept and atmosphere of the brand formed from a picture in my mind. I soon realized that W.O.W Ice was destined to be a staple in every community, bringing that “WOW factor” of deliciousness, love, and joy to everyone who’s lucky enough to try it."

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Mission

Our main goal at W.O.W Ice is to connect and share our story with as many people as possible. We aren’t focused solely on sales—it’s about building a legacy that will outlive us. And, of course, it’s about making sure every that every generation after us never forgets the name, Akyra Murray.

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Vision

We are building a variety of genuine relationships with diverse partners to help expand the W.O.W Ice brand and immerse it within a range of atmospheres. One of our biggest goals is to rewrite our history in Orlando, the city where Akyra's life was taken. 

We plan to take the pain of the city, and pour it into purpose, creating colorful, cheerful, deliciously tasteful, utterly inspiring, and undeniably “WOW-tastic” experience.

We aim to create an entrepreneurial program for minority youth to resell our product around the city. Alex Murray got the idea from Alex’s Lemonade Stand – now a foundation for cancer research – based on the impact it had on him and other young kids in his hometown Philadelphia. The kids he personally knew who worked their own lemonade stands were self-reliant, resilient and hardworking individuals. He plans to create a similar business learning experience for kids so they too can feel empowered and encouraged to build the life they want.

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