About Us

Words of Founder/CEO, Alex Murray

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W.O.W Ice is more than a frozen treat company—it's an extension of my sister's legacy. On June 12th, 2016, the world lost a great leader and student-athlete, Akyra Murray. When everyone else moved on with their lives, I couldn’t. Akyra was more than a student-athlete to me—she was my little sister, my best friend, and the only person who believed in me when no one else did. When I found out she’d been killed in the Pulse Nightclub shooting, I was devastated. We were supposed to be celebrating her high school graduation, and her basketball scholarship to Mercyhurst University. Instead, my family and I were forced to mourn her.

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I refuse to let her memory die, and I will celebrate her legacy for as long as I live. And that’s where W.O.W Ice comes in: Akyra's soul lives on in every aspect of company, from its bright and cheerful branding, to the joy our customers get from our frozen treats. Believe it or not, the idea for W.O.W Ice came from a dream, the concept and atmosphere of the brand formed from a picture in my mind. I soon realized that W.O.W Ice was destined to be a staple in every community, bringing that “WOW factor” of deliciousness, love, and joy to everyone who’s lucky enough to try it.

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Our main goal at W.O.W Ice is to connect and share our story with as many people as possible. We aren’t focused solely on sales—it’s about building a legacy that will outlive us. And, of course, it’s about making sure every that every generation after us never forgets the name, Akyra Murray.

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